Children as agents of secondary socialisation for their parents
Children as agents of secondary socialisation for their parents
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儿童作为父母二次社会化的代理人
DOI：
10.1108/17473611111185841
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发表时间：
2011
期刊：
影响因子：
--
通讯作者：
L. Brennan
中科院分区：
文献类型：
--
作者：
T. Watne;A. Lobo;L. Brennan
目的-本文的目的是促进与消费者社会化相关的知识体系。作者探讨了儿童如何作为社会化代理人为他们的父母在影响他们的购买意愿的计算机和高科技产品-基本上是年轻人教育的想法old.Design/方法/方式-审查有关消费者的社会化，社会权力和知识有关的计算机和小型高科技产品的现存文献产生了有意义的假设。一份需要由二人（即儿童和父母）完成的结构化调查已邮寄给维多利亚州的澳大利亚家庭。从180个可用的回答从二人组获得的数据进行了分析，以测试hypothes.Findings -儿童被认为拥有专家权力超过他们的父母关于计算机相关的和小型高科技产品，这使他们成为一个重要的代理人的二次社会化为他们的父母。男人是percei...
Purpose – The purpose of this paper is to contribute to the body of knowledge associated with consumer socialisation. The authors investigate how children function as socialisation agents for their parents in influencing their purchase intentions of computer and high‐tech products – essentially the idea of the young educating the old.Design/methodology/approach – A review of the extant literature relating to consumer socialisation, social power and knowledge about computer related and small high‐tech products yielded meaningful hypotheses. A structured survey which was required to be completed by dyads (i.e. children and parents) was mailed to Australian families in the state of Victoria. Data obtained from 180 usable responses from the dyads were analysed to test the hypotheses.Findings – Children are seen to possess expert power over their parents with regards to computer related and small high‐tech products; which make them an important agent of secondary socialisation for their parents. Men are percei...