Social Media in Health Education, Promotion, and Communication: Reaching Rural Hispanic Populations along the USA/Mexico Border Region
Social Media in Health Education, Promotion, and Communication: Reaching Rural Hispanic Populations along the USA/Mexico Border Region
复制标题
社交媒体在健康教育、推广和交流中的应用：覆盖美国/墨西哥边境地区的农村西班牙裔人口
DOI：
10.1007/s40615-014-0025-3
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发表时间：
2014
影响因子：
3.9
通讯作者：
David Line Denali
中科院分区：
文献类型：
--
作者：
Mary;David Line Denali
社交媒体正在改变个人收集信息和与他人联系的方式。公共卫生专业人员在致力于保护和改善社区健康的同时，可以利用社交媒体来评估健康需求、制定政策和传达健康关切。据估计，传统的健康宣传运动覆盖的目标人口不到10%。这篇文章的目的是讨论如何将社交媒体作为一种工具，接触到美国/墨西哥边境的农村边境健康人口。美国/墨西哥边境地区是美国增长最快的地区之一，由于社会经济条件较低，该地区的健康差距臭名昭著。边境地区包括许多农村地区；农村地区造成了额外的距离障碍，进一步扩大了健康差距。通过精心开发和有针对性的社交媒体运动，公共卫生专业人员可以评估和制定有效的卫生战略，以接触到这些难以接触到的人口，并改善生活在农村边境地区的人的健康和生活质量。
Social media is changing how individuals gather information and relate to others. Public health professionals can use social media in their efforts to assess health needs, set policy, and communicate health concerns as they focus on protecting and improving the health of the community. It has been estimated that traditional health messaging campaigns reach less than 10 % of the targeted population. The purpose of this article is to discuss ways that social media can be used as a tool to reach rural border health populations along the USA/Mexico border. The USA/Mexico border region is one of the fastest growing areas in the nation and infamous for health disparities due to low socio-economic conditions. The border region contains many rural areas; the rurality creates an additional barrier of distance and further increase of health disparities. Through well-developed and targeted social media campaigns, public health professionals can assess and develop effective health strategies to reach this hard-to-reach population and improve the health and quality of life for those living in the rural border region.