Time-to-Market in Vertically Differentiated Industries
Time-to-Market in Vertically Differentiated Industries
复制标题
垂直差异化行业的上市时间
DOI：
10.2139/ssrn.747346
复制
发表时间：
2004
期刊：
影响因子：
--
通讯作者：
Ornella Tarola
中科院分区：
文献类型：
--
作者：
Emanuele Bacchiega;J. Gabszewicz;Ornella Tarola
我们研究的是在垂直差异化的行业中引入新产品。创新企业必须致力于减少上市时间投资，以缩短创新和销售之间的时间间隔。尽管如此，这些投资产生了不可逆转的成本，这些成本必须与公司提前开始销售时产生的利润相平衡。我们刻画了最优投资策略在各种假设下的市场结构。
We study the introduction of new products in a vertically differentiated industry. Innovative firms have to engage into reducing time-to-market investments in order to shorten the time interval between innovation and sales. Still, these investments generate irreversible costs which have to be put in balance with profits accruing to the firm when starting its sales earlier than otherwise. We characterize the optimal investment policies under various assumptions concerning the market structure.