Caught Between a Thot and a Hard Place
Caught Between a Thot and a Hard Place
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陷入困境
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发表时间:
2018
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通讯作者:
April D. Lundy
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作者:
April D. Lundy
As a Black woman with a voracious appetite for media and who has worked behind the scenes in film and television for over 25 years, I have consumed a plethora of moving image content, much of it relegating Black women to stereotypical depictions. I have also been a participant in the production of some of those depictions. Producing and directing independent feature films, commercials, music videos, and reality television programming has afforded me an experience that has resulted in what I consider a holistic understanding of the mechanics and function of moving image media. My career in the film industry has spanned three decades and three Black women-owned film production companies. My interest in filmmaking began just after I received my Bachelor’s Degree in Journalism from Georgia State University in 1992. I found myself no longer interested in a career in news and I became intrigued by a pair of young, local Black filmmakers making an impression on the music video genre with their unique approach to cinematographically and formally representing Black music artists on screen. I sought them out and offered them my free services as an intern so that I could learn more about filmmaking. They owned and operated Westside Stories, the only local full-service Black film production company garnering commissioned work from major record labels in Atlanta at that time. “Full service” meant that the company handled every aspect of all phases of the film production cycle, from conceptualization of content to finished product. Within a year, I quickly advanced from intern to production coordinator at Westside Stories. After serving as production coordinator for a year, I decided to jump in at the deep end and left to form my own full-service film production company. Working at Westside Stories had inspired me to direct and produce Black imagery under my own moniker. Within my production company, I began producing and directing music videos. Again, I swiftly moved up the ranks to producing and directing commercials, documentaries, independent Black film projects, and eventually reality television programming. During the latter stage of my days as a music video producer, in the 1990s, I experienced an epiphany one day that began my awakening and changed the trajectory of my professional career. While on the set of an urban rap music video in Atlanta that I was producing, sitting on a vintage Chevy Impala I had secured as a prop for the video, I read more closely than usual the contract I had signed with the major record label that commissioned the music video when I came across a clause that mandated I deliver, above all other elements mentioned in the music video treatment, “vintage cars and video girls” in the final cut of the music video. This mandate shocked me and illuminated how the label executives had relegated the women performing in the video to not only “girls” but merely props, on a par with