Factors Influencing Individual Investor Behavior
Factors Influencing Individual Investor Behavior
复制标题
影响个人投资者行为的因素
DOI：
10.2469/faj.v50.n4.63
复制
发表时间：
1994
影响因子：
2.8
通讯作者：
Robert W. Obenberger
中科院分区：
文献类型：
--
作者：
R. Nagy;Robert W. Obenberger
之前对散户投资者行为的研究从经济角度考察了动机，或者研究了经济变量、行为变量和人口变量之间的关系。对个人投资者行为背后的各种效用最大化和行为变量的考察，提供了对投资决策过程更深入的理解。这些变量可以被分组为捕捉主要投资者考虑的主要因素。数据收集自。a.发送给财富500强公司中大量持股的个人股票投资者的随机样本的问卷调查显示，个人将他们的股票购买决策基于与各种其他变量相结合的财富最大化标准。它们往往不依赖单一的综合办法。
Previous studies of retail investor behavior have examined motivation from economic perspectives or studied relationships betrveen economic and behavioral and demographic variables. Examination of the various utility-maximization and behavioral variables underlying individual investor behavior -provides a more comprehejisive understanding of the investment decision process. These variables can be grouped into sei^en sumnumj factors that capture major investor considerations. Data collected from. a. questionnaire sent to a random sample of individual equity investors vnth substantial holdings in Fortune 500 firms reveal that individuals base their stock purchase decisions on classii::al 'wealth-maximization criteria combined with diverse other variables. They do not tend to rely on a single integrated approach.