eCook: What behavioural challenges await this potentially transformative concept?
eCook: What behavioural challenges await this potentially transformative concept?
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DOI：
10.1016/j.seta.2017.02.021
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发表时间：
2017-08
影响因子：
8
通讯作者：
E. Brown;J. Leary;G. Davies;S. Batchelor;N. Scott
中科院分区：
文献类型：
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作者：
E. Brown;J. Leary;G. Davies;S. Batchelor;N. Scott
本文旨在确定和理解可能面临的挑战，扩大拟议的电池电烹饪概念（Batchelor 2013）， eCook，它提供了无排放烹饪的潜力，节省时间/金钱，并通过减少薪材/木炭消耗带来更广泛的环境效益。通过借鉴有关南非向电烹饪过渡的文献，以及更广泛地说，来自全球南方的文献分析了ICS（改进的炉灶）、LPG（液化石油气）和太阳能家庭系统的采用情况，本研究确定了使这些创新能够达到规模的因素（例如成功的交付模式和营销策略）。然后，这些知识与eCook概念相关，通过识别这项有前途的技术的潜在用户，概述潜在的营销策略，以及以用户为中心的迭代设计过程，使社会企业能够接触到他们。预计在购买薪材/木炭和低能耗饮食和低功率烹饪设备的炎热气候中，吸收速度最快。可移动的按服务收费（公用事业）商业模式、建立服务网络、提高对清洁烹饪益处的认识运动、以女性为重点的培训方案以及将eCook系统与适合当地的设备捆绑在一起以开展生产活动被视为达到规模的关键。
This paper aims to identify and understand the challenges that may confront the scaling up of a proposed battery electric cooking concept (Batchelor 2013), eCook, which offers the potential for emission free cooking, with time/money savings and broader environmental benefits from reduced fuelwood/charcoal consumption. By drawing on the literature on the transition to electric cooking in South Africa and more broadly, literature from across the Global South analysing the uptake of ICS (improved cookstoves), LPG (liquid petroleum gas) and solar home systems, this study identifies the factors (e.g. successful delivery models and marketing strategies) that have enabled these innovations to reach scale. This knowledge is then related to the eCook concept, by identifying the potential users of this promising technology and outlining potential marketing strategies, as well as a user-focused iterative design process, that will enable social enterprises to reach them. Uptake is predicted to be most rapid in hot climates where fuelwood/charcoal is purchased and low energy diets and low power cooking devices are the standard. Mobile enabled fee-for-service (utility) business models, the establishment of a service network, awareness raising campaigns on the benefits of clean cooking, female-focussed training programmes and bundling eCook systems with locally appropriate appliances to enable productive activities are seen as key to reaching scale.