Geodemographics in Practice: Developments in North America
Geodemographics in Practice: Developments in North America
复制标题
地理人口统计学的实践：北美的发展
DOI：
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发表时间：
1989
期刊：
影响因子：
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通讯作者：
W. Goldstein
中科院分区：
文献类型：
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作者：
R. Flowerdew;W. Goldstein
从北美公司的角度描述了地理人口数据和相关市场分析技术的商业应用。在讨论了该行业的发展以及现有的数据和服务类型之后，确定了当前的一些重要趋势。在短期内的未来可能的发展进行审查，并与该行业的前景评价的文件结束。
Commercial applications of geodemographic data and associated techniques of market analysis are described from the perspective of companies in North America. After a discussion of the development of the industry and the types of data and services available, some important current trends are identified. Possible developments in the short-term future are reviewed, and the paper concludes with an evaluation of the prospects for the industry.