Developing a targeted e-cigarette health communication campaign for college students
Developing a targeted e-cigarette health communication campaign for college students
复制标题
DOI：
10.1016/j.addbeh.2021.106841
复制
发表时间：
2021-02-12
影响因子：
4.4
通讯作者：
Beecher, Steph
中科院分区：
文献类型：
--
作者：
Escoto, Alejandra;Watkins, Shannon Lea;Beecher, Steph
背景：在过去几年中，大学生中电子烟的使用有所增加，然而，很少有关于电子烟干预措施的发表研究，旨在防止电子烟使用的开始和升级，并使这一人群能够戒烟。方法：我们通过学术和学生服务部门之间的合作，为中西部一所大型大学开发了一项电子烟健康宣传活动。我们进行了焦点小组讨论（7组，每组4-25人，n = 98），以(a)了解校园电子烟使用的背景，(b)征求对样本信息的反馈。我们利用焦点小组的记录进行专题分析，并利用调查结果设计最终的活动信息和材料。结果：出现了六个主题：(a)电子烟作为一种流行的社会活动，(b)成瘾的进展和感知，(c)戒烟，(d)健康影响和不确定性，(e)干预点，以及(f)个人代理和信息语气。最后的活动信息解决了焦点小组提出的最突出的问题，旨在提高人们对电子烟使用风险的易感性和严重程度，并根据扩展并行处理模型（epppm）提高人们对戒烟的感知效果。活动信息和材料被整合到健康规划中，并在整个大学和社区传播。结论：我们的焦点小组讨论使活动信息和材料适合大学生。学术和健康项目之间的合作方法可以利用科学专业知识和学生服务基础设施来加强大学校园的规划。
Background: E-cigarette use among college students has increased over the last several years, however, there are few published studies on e-cigarette interventions designed to prevent the initiation and escalation of e-cigarette use and to empower cessation for this population.Methods: We developed an e-cigarette health communication campaign for a large Midwestern university through collaboration between academic and student service departments. We conducted focus group discussions (7 groups; 4-25 per group; n = 98) to (a) understand the context of e-cigarette use on campus and (b) solicit feedback on sample messaging. We conducted thematic analysis using focus group notes and used findings to design final campaign messages and materials.Results: Six themes emerged: (a) vaping as a popular social activity, (b) progression to and perceptions of addiction, (c) cessation, (d) health effects and uncertainty, (e) intervention points, and (f) individual agency and message tone. Final campaign messages addressed the most salient points from the focus groups and were designed to increase the perceived susceptibility to and severity of risks of e-cigarette use and to increase perceived efficacy for quitting in accord with the Extended Parallel Processing Model (EPPM). Campaign messages and materials were integrated into wellness programming and disseminated across the university and community.Conclusions: Our focus group discussions allowed campaign messages and materials to be tailored to college students. Collaborative approaches between academic and wellness programs can leverage scientific expertise and student services infrastructure to enhance programming on college campuses.