LOSS AVERSION IN RISKLESS CHOICE - A REFERENCE-DEPENDENT MODEL
LOSS AVERSION IN RISKLESS CHOICE - A REFERENCE-DEPENDENT MODEL
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DOI：
10.2307/2937956
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发表时间：
1991-11-01
影响因子：
13.7
通讯作者：
KAHNEMAN, D
中科院分区：
文献类型：
--
作者：
TVERSKY, A;KAHNEMAN, D
许多实验证据表明，选择取决于现状或参考水平：参考点的变化通常会导致偏好逆转。我们提出了一种依赖参考的消费者选择理论，该理论通过对参考点的冷漠曲线的变形来解释这种影响。该理论的核心假设是，损失和缺点对偏好的影响比收益和优势更大。考虑了损失厌恶对经济行为的影响。
Much experimental evidence indicates that choice depends on the status quo or reference level: changes of reference point often lead to reversals of preference. We present a reference-dependent theory of consumer choice, which explains such effects by a deformation of indifference curves about the reference point. The central assumption of the theory is that losses and disadvantages have greater impact on preferences than gains and advantages. Implications of loss aversion for economic behavior are considered.