Influences Of The Cultural Implications And Tourism Attractiveness Of Festival Tourism On Tourist Loyalty
Influences Of The Cultural Implications And Tourism Attractiveness Of Festival Tourism On Tourist Loyalty
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节庆旅游的文化内涵和旅游吸引力对游客忠诚度的影响
DOI：
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发表时间：
2016
期刊：
影响因子：
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通讯作者：
Chih
中科院分区：
文献类型：
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作者：
Feng;Chih
节日旅游既能保存地方特色，又能促进旅游业的发展，因此，节日旅游已逐渐成为旅游的热点
Festival tourism can preserve local characteristics and promote tourism development therefore, it has gradually become the
most appropriate choice for tourism industry development in Taiwan. Short-term festival events combined with local human
cultural resources and cultural assets can strengthen the local tourism image and attract tourists. Tourists’ purchases during
festival tourism can promote local economic development. This study verified that, regarding cultural implications, cultural
integration was the main factor influencing tourism attractiveness, followed by cultural recognition and characteristics. In
addition, whether education activities were incorporated into festival events was relatively critical in terms of influencing
tourism attractiveness, and whether the comprehensive functions and activities at the festival events enabled tourists to relax
and gain new experiences influenced tourist loyalty. On the basis of the results, this study recommends that when relevant
departments hold festival events, they must combine festival events with local cultural characteristics and with uniquely
designed activities to elevate the cultural implications of festival tourism. Moreover, convenient transportation, comprehensive
recreational spaces, and comprehensive shopping mechanisms can elevate tourism attractiveness. When in-depth cultural
implications are incorporated into festival tourism to promote tourism attractiveness, tourist loyalty can be substantially
elevated.