Impact of The Real Cost Campaign on Adolescents' Recall, Attitudes, and Risk Perceptions about Tobacco Use: A National Study
Impact of The Real Cost Campaign on Adolescents' Recall, Attitudes, and Risk Perceptions about Tobacco Use: A National Study
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DOI：
10.3390/ijerph14010042
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发表时间：
2017-01-01
影响因子：
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通讯作者：
Goldstein, Adam O.
中科院分区：
文献类型：
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作者：
Huang, Li-Ling;Lazard, Allison J.;Goldstein, Adam O.
美国食品和药物管理局 (FDA) 的“真实成本”运动广告（广告）针对美国青少年，传达旨在预防和减少烟草使用的信息。这项研究考察了美国青少年对“真实成本”活动的接触情况，包括广告和口号的回忆，以及与态度和风险认知的关系。我们分析了 2014 年 10 月至 2015 年 6 月期间通过电话调查的具有全国代表性的 13 至 17 岁青少年样本 (n = 1125) 的数据。我们评估了对四项竞选广告和一个口号的辅助回忆和态度。逻辑回归模型评估了“真实成本”广告或口号的辅助回忆是否与吸烟对健康造成严重后果的可能性相关。大多数 (88%) 青少年表示至少看到或听到过 The Real Cost 的四个广告中的一个，54% 的青少年回忆起 The Real Cost 的口号。大多数青少年在看到或听到广告后对烟草产品持更消极的态度。回想起任何《真实成本》广告都与对吸烟严重健康后果的认知显着相关（调整后比数比 (AOR) = 5.58，95% 置信区间 (CI) = 1.20-25.90）。 FDA 的“实际成本”活动取得了非常高的影响力，并且与美国青少年对烟草产品的更消极态度以及对吸烟风险的更大认知有关。
The Food and Drug Administration's (FDA) The Real Cost campaign advertisements (ads) have targeted U.S. youth with messages designed to prevent and reduce tobacco use. This study examined exposure to The Real Cost campaign, including ad and slogan recall, and associations with attitudes and risk perceptions among U.S. adolescents. We analyzed data from a nationally representative sample of adolescents aged 13 to 17 years (n = 1125) surveyed by phone from October 2014 to June 2015. We assessed aided recall of and attitudes toward four campaign ads and the one slogan. Logistic regression models assessed whether aided recall of The Real Cost ads or slogan was associated with perceived likelihood of serious health consequences of cigarette smoking. Most (88%) adolescents reported seeing or hearing at least one of four ads for The Real Cost, and 54% recalled The Real Cost slogan. The majority of adolescents reported more negative attitudes toward tobacco products after seeing or hearing the ads. Recall of any The Real Cost ad was significantly associated with greater perceptions of serious health consequences of cigarette smoking (Adjusted Odd Ratios (AOR) = 5.58, 95% Confidence Interval (CI) = 1.20-25.90). The FDA's The Real Cost campaign has achieved very high reach and is associated with more negative attitudes toward tobacco products and greater risk perceptions of cigarette smoking among U.S. adolescents.