Influence of Evidence Type and Narrative Type on HPV Risk Perception and Intention to Obtain the HPV Vaccine
Influence of Evidence Type and Narrative Type on HPV Risk Perception and Intention to Obtain the HPV Vaccine
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DOI：
10.1080/10410236.2014.888629
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发表时间：
2015-03-04
影响因子：
3.9
通讯作者：
Rangarajan, Sarani
中科院分区：
文献类型：
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作者：
Nan, Xiaoli;Dahlstrom, Michael F.;Rangarajan, Sarani
本研究探讨了证据类型（统计、叙述或混合）和叙述类型（第一人称或第三人称）对人乳头瘤病毒 (HPV) 风险认知和接种 HPV 疫苗行为意向的影响。共有 174 名未接种 HPV 疫苗的大学生参与了对照实验。结果表明，包含 HPV 统计和叙述描述的混合消息比仅包含一种类型的证据统计或叙述的消息导致感染 HPV 的感知风险更大。此外，第一人称叙述信息比第三人称叙述信息导致对 HPV 的风险认知更大。证据类型和叙述类型都通过 HPV 风险感知对免费获得 HPV 疫苗的意愿产生间接影响。讨论了研究结果对疫苗风险沟通的影响。
This research examines the influence of evidence type (statistical, narrative, or hybrid) and narrative type (first-person or third-person) on risk perception about human papillomavirus (HPV) and behavioral intention to get the HPV vaccine. In total, 174 college students who had not received the HPV vaccine participated in a controlled experiment. Results show that the hybrid message containing both statistical and narrative descriptions of HPV resulted in greater perceived risk of getting HPV than either of the messages containing just one type of evidence-statistical or narrative. Moreover, the first-person narrative message led to greater risk perception about HPV than the third-person narrative message. Both evidence type and narrative type had an indirect effect on intention to get the HPV vaccine free of cost through HPV risk perception. Implications of the findings for vaccine risk communication are discussed.