Search log analysis: What it is, what's been done, how to do it

Search log analysis: What it is, what's been done, how to do it
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DOI:
10.1016/j.lisr.2006.06.005
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发表时间:
2006-01-01
影响因子:
2.9
通讯作者:
Jansen, Bemard J.
Jansen, Bemard J.
中科院分区:
管理学3区
文献类型:
--
作者:
Jansen, Bemard J.

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使用存储在Web搜索引擎、内联网和网站的事务日志中的数据,可以为理解在线搜索者的信息搜索过程提供有价值的见解。这种理解可以启发信息系统的设计,接口开发,并设计内容收集的信息架构。本文介绍了进行Web搜索事务日志分析的回顾和基础。一个方法概述了由三个阶段组成,这是收集,准备和分析。详细介绍了该方法的三个阶段,并讨论了每个阶段的目标、指标和过程。定义了Web搜索事务日志分析中的关键术语。介绍了事务日志分析作为一种研究方法的优点和局限性。报告了一个记录客户端交互的应用程序,该应用程序补充了交易日志,该应用程序可供研究界使用。建议如何利用的优势,同时解决的局限性,交易日志分析网络搜索研究。最后,一个完整的平面文本交易日志从商业搜索引擎可作为补充材料与此手稿。(c)2006爱思唯尔公司All rights reserved.
The use of data stored in transaction logs of Web search engines, Intranets, and Web sites can provide valuable insight into understanding the information-searching process of online searchers. This understanding can enlighten information system design, interface development, and devising the information architecture for content collections. This article presents a review and foundation for conducting Web search transaction log analysis. A methodology is outlined consisting of three stages, which are collection, preparation, and analysis. The three stages of the methodology are presented in detail with discussions of goals, metrics, and processes at each stage. Critical terms in transaction log analysis for Web searching are defined. The strengths and limitations of transaction log analysis as a research method are presented. An application to log client-side interactions that supplements transaction logs is reported on, and the application is made available for use by the research community. Suggestions are provided on ways to leverage the strengths of, while addressing the limitations of, transaction log analysis for Web-searching research. Finally, a complete flat text transaction log from a commercial search engine is available as supplementary material with this manuscript. (c) 2006 Elsevier Inc. All rights reserved.