Impact of mass media on the utilization of antenatal care services among women of rural community in Nepal.
Impact of mass media on the utilization of antenatal care services among women of rural community in Nepal.
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DOI：
10.1186/s13104-015-1312-8
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发表时间：
2015-08-12
影响因子：
1.8
通讯作者：
Gautam S
中科院分区：
文献类型：
--
作者：
Acharya D;Khanal V;Singh JK;Adhikari M;Gautam S
产前护理对孕妇和分娩结果有几个好处;但在尼泊尔，许多母亲并不利用这项服务。大众媒体在增加产前护理和其他产妇保健服务的利用方面可发挥重要作用。然而，大众媒体对提高保健服务利用率的影响在尼泊尔仍然是一个研究不足的领域。本研究的目的是调查大众媒体对尼泊尔农村产前保健服务利用率的影响。在尼泊尔Dhanusha区Sinurjoda村发展委员会进行了一项基于社区的横断面研究。采用系统随机抽样的方法，共抽取了205名1岁以下儿童的母亲。在调整其他自变量后，采用Logistic回归分析来研究选定的产前保健服务和大众媒体曝光之间的关联。大多数母亲都接触过大众媒体。大多数参与者（60.0%）可以收听广播，其次是电视（43.41%）。接触大众媒体的母亲更有可能参加产前检查[比值比（OR）6.28; 95%CI（1.01-38.99）]、孕期休息睡眠[OR2.65; 95%CI（1.13-6.26）]、TT免疫[OR5.12; 95%CI（1.23-21.24）]。研究报告指出，大众媒体对尼泊尔产前保健服务的利用产生了积极影响。因此，应进一步强调通过大众媒体提高尼泊尔农村妇女的认识，以改善尼泊尔产前保健服务的利用。
Antenatal care has several benefits for expecting mothers and birth outcomes; yet many mothers do not utilise this service in Nepal. Mass media may play an important role in increasing the use of antenatal care and other maternal health services. However, the effect of mass media on increasing health service utilisation has remained an under studied area in Nepal. The aim of this study was to investigate the impact of mass media on the utilisation of antenatal care services in rural Nepal. A community-based cross-sectional study was conducted in Sinurjoda Village Development Committee of Dhanusha District, Nepal. A total of 205 mothers of children aged under 1 year were selected using systematic random sampling. Logistic regression was employed to examine the association between selected antenatal care services and mass media exposure after adjusting for other independent variables. A majority of mothers were exposed to mass media. Radio was accessible to most (60.0 %) of the participants followed by television (43.41 %). Mothers exposed to mass media were more likely to attending antenatal visits [Odds ratio (OR) 6.28; 95 % CI (1.01–38.99)], taking rest and sleep during pregnancy [OR 2.65; 95 % CI (1.13–6.26)], and receiving TT immunization [OR 5.12; 95 % CI (1.23–21.24)] than their non-exposed counterparts. The study reported a positive influence of mass media on the utilisation of antenatal care services in Nepal. Therefore, further emphasis should be given to increase awareness of women of rural Nepal through mass media to improve utilisation of antenatal care services in Nepal.