WHICH PROBLEMS TO SOLVE? ONLINE KNOWLEDGE SHARING AND ATTENTION ALLOCATION IN ORGANIZATIONS

WHICH PROBLEMS TO SOLVE? ONLINE KNOWLEDGE SHARING AND ATTENTION ALLOCATION IN ORGANIZATIONS
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DOI:
10.5465/amj.2013.0263
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发表时间:
2015-06-01
影响因子:
10.5
通讯作者:
George, Gerard
George, Gerard
中科院分区:
管理学1区
文献类型:
--
作者:
Haas, Martine R.;Criscuolo, Paola;George, Gerard

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为什么个人会把注意力分配给组织中的特定问题?将在线知识共享视为知识提供者与问题之间的匹配过程,我们在知识提供者响应其他组织成员发布的问题的在线社区的背景下研究注意力分配。我们认为,知识提供者更有可能分配注意力来解决更符合他们的专业知识的问题,但分配注意力的决定也受到问题特征的影响,如长度,宽度和新奇,以及问题拥挤。通过分析一家全球性工程公司在32个月的时间里在一个在线论坛上发布的知识提供者和问题之间的1,251个已实现的匹配和12,510个未实现的匹配,我们发现证据支持我们的说法,即注意力分配是由特定的提供者-问题匹配的特征驱动的,从而将讨论从知识提供者-寻求者关系转移到知识提供者-问题匹配。知识共享,匹配过程和管理注意力的理论的影响进行了讨论。
Why do individuals allocate attention to specific problems in organizations? Viewing online knowledge sharing as a matching process between knowledge providers and problems, we examine attention allocation in the context of an online community within which knowledge providers respond to problems posted by other organization members. We argue that knowledge providers are more likely to allocate attention to solving problems that more closely match their expertise, but that decisions to allocate attention are also influenced by problem characteristics such as length, breadth, and novelty, as well as by problem crowding. Analyzing 1,251 realized matches and 12,510 nonrealized matches among knowledge providers and problems posted over a 32-month period on an online discussion forum within a global engineering firm, we find evidence to support our claim that attention allocation is driven by the features of a particular provider-problem match, thereby shifting the discourse from knowledge provider-seeker relationships to knowledge provider-problem matches. The implications for theories of knowledge sharing, matching processes, and managerial attention are discussed.