WhatsApp
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DOI：
10.1007/978-3-319-58562-8_7
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发表时间：
2017
期刊：
影响因子：
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通讯作者：
Cristóbal Fernández Robin;S. McCoy;Diego Yáñez Martínez
中科院分区：
文献类型：
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作者：
Cristóbal Fernández Robin;S. McCoy;Diego Yáñez Martínez
如今有超过10亿人在使用WhatsApp，其中70%的人每天都在使用。在这种情况下，本研究试图对影响使用WhatsApp意愿的变量进行建模。为此，基于技术接受与使用统一理论，开展了579项调查。描述性结果显示，个人使用WhatsApp的主要动机是休闲。从这个意义上说，根据扫描电镜，对行为意向影响最大的变量是享乐动机，其次是社会影响、绩效期望和努力期望。这些结果表明，人们使用WhatsApp主要是因为它有趣、令人愉快、非常有趣，这更像是一款娱乐应用程序所固有的东西，而不是一款即时通讯应用程序。
More than one billion people use WhatsApp nowadays, out of which 70% uses it daily. In this scenario, this study seeks modelling the variables that influence the intention to use WhatsApp. To this end, 579 surveys based on the Unified Theory of Acceptance and Use of Technology are conducted. The descriptive results show that individuals use WhatsApp mainly motivated by leisure. In this sense, according to the SEM, the variable with greatest influence on behavioral Intention is hedonic motivation, followed by social influence, performance expectancy and effort expectancy. These results indicate that people use WhatsApp principally because it is fun, enjoyable, very entertaining, something more inherent to an entertainment application than to a messaging application.