DECISION-MAKING
DECISION-MAKING
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DOI:
10.1093/oxfordjournals.bmb.a070277
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发表时间:
1964-01-01
影响因子:
6.7
通讯作者:
AUDLEY, RJ
中科院分区:
文献类型:
--
作者:
AUDLEY, RJ
In many psychological experiments the subject is required to select one course of action from among a number of alternatives. The animal subject in a study of learning may be faced with two doors bearing different designs, only one of which has always been associated with reward. The human subject in a study of the absolute threshold for hearing may be asked to specify in which of two successive intervals of time he heard a weak tone played to him through ear-phones. Sometimes the alternatives available to the subject may not be so explicitly provided as they are in these examples. This might be the case in a study of memory when someone is trying to recall the recently acquired name for an unfamiliar object, and other recently learned tags compete with it for recollection. These examples give the reason why decision-making has always been a major concern of psychologists over and above any intrinsic interest it may have; the processes involved are part and parcel of the psychologist's experimental methods for obtaining facts about the processes governing behaviour.1. Theories about Making Rational Decisions It is likely that those who have contributed most to our knowledge of human and animal choice would consider that the title of the present paper was altogether too ambitious (for a good review of earlier work see Johnson, 1955). But in recent years there has been a growing tendency to apply to the problems of choice certain theoretical notions which have developed outside psychology. These notions are concerned with how decisions ought rationally to be made in specified circumstances. Although many early proposals of this kind were developed by economists, most of the later work is derived from the mathematical" theory of games" presented by von Neumann & Morgenstem (1911)(expounded by Williams, 1954). Use has also been made in psychology of the extension of the theory of games to cover statistical decision theory which was independently developed by Wald (1950)(expounded by Chernoff & Moses, 1959). Excellent reviews of the relevant literature have been prepared by Edwards (1954, 1961). It is these schemes for making rational choices that have led to the current use of the teim" decision-making". Some psychologists, including myself, do not particularly like the notion of a" rationalmqn" which these schemes imply.