Contingent Processes of Source Identification
Contingent Processes of Source Identification
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来源识别的偶然过程
DOI：
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发表时间：
1997
期刊：
影响因子：
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通讯作者：
G. Johar
中科院分区：
文献类型：
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作者：
Michel Tuan Pham;G. Johar
有效的沟通要求消费者将消息内容归因于其预期的来源。提出的框架区分了四种类型的源识别过程——线索检索、记忆痕迹刷新、图式推理和纯粹猜测——并描述了它们的偶然性。两个实验检查了框架的一部分，实验2介绍了分解多个过程的新方法。研究结果表明，当线索检索失败时，消费者会尝试刷新学习事件的原始记忆痕迹——这是一个费力的过程。只有当原始内存跟踪无法刷新时，它们才调用原理图推理。依赖线索检索似乎只需要很少的处理能力。如果有追求准确性的动机，那么纯粹的猜测似乎只会作为最后的手段。版权归芝加哥大学所有。
Effective communication requires that consumers attribute the message content to its intended source. The proposed framework distinguishes four types of source identification processes--cued retrieval, memory-trace refreshment, schematic inferencing, and pure guessing--and delineates their contingencies. Two experiments examine portions of the framework, and experiment 2 introduces a new methodology for decomposing multiple processes. Findings suggest that when cued retrieval fails, consumers try to refresh the original memory trace for the learning episode--a process that is effortful. They invoke schematic inferencing only if the original memory trace cannot be refreshed. Reliance on cued retrieval seems to require little processing capacity. If there is some motivation for accuracy, pure guessing appears to be invoked only as a last resort. Copyright 1997 by the University of Chicago.