How to display products available in multiple color saturation: Fit between saturation and position
How to display products available in multiple color saturation: Fit between saturation and position
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如何展示多种颜色饱和度的产品：饱和度和位置之间的配合
DOI：
10.1002/mar.21622
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发表时间：
2021-12
影响因子：
6.7
通讯作者：
Min Liu
中科院分区：
文献类型：
--
作者：
Yunhui Huang;Lu Yang;Min Liu
以前的研究已经调查了视觉特征如何影响单一产品的评价。当展示多个产品时，对视觉特征的影响知之甚少。通过三项试点研究和五项实验，目前的研究表明，在顶部/左侧显示低饱和度颜色，在底部/右侧显示高饱和度颜色，会对不同颜色饱和度的产品产生更有利的评价。出现这种效果是因为高饱和度颜色和底部/右侧位置之间的幅度拟合引起感知流畅性。当产品的目标是一个中立的外群体时，它会减少。更重要的是，当产品针对分离的外群体时，它会发生逆转，表明人们在评估针对分离的外群体的产品时，倾向于纠正他们的判断。然而，在为分离外群体成员购买礼物的背景下，契合效应仍然存在。研究结果有助于视觉感知和适合文献。他们也有显着的实际影响，制定更有效的产品展示策略。
Previous research has investigated how visual features affect the evaluation of a singular product. Less is known about the effect of visual features when multiple products are displayed. Through three pilot studies and five experiments, the current research shows that displaying lower‐saturation color on the top/left and higher‐saturation color on the bottom/right leads to a more favorable evaluation of a product available in different colors saturations. This effect occurs because the magnitude fit between higher‐saturation color and the bottom/right position induces perceptual fluency. It diminishes when the product targets a neutral outgroup. More important, it reverses when the product targets a dissociative outgroup, showing that people tend to correct their judgment in the opposite direction of their feeling valence when evaluating products targeting dissociative outgroups. However, the fit effect holds in the context of buying gifts for members of dissociative outgroups. The findings contribute to the visual perception and fit literature. They also have significant practical implications for developing more effective product display strategies.
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影响因子：
2.6
作者：
P. Briñol;R. Petty;David Santos;Joana Mello
通讯作者：
P. Briñol;R. Petty;David Santos;Joana Mello
影响因子：
10
作者：
Taku Togawa;Jaewoo Park;Hiroaki Ishii;Xiaoyan Deng
通讯作者：
Taku Togawa;Jaewoo Park;Hiroaki Ishii;Xiaoyan Deng
影响因子：
7.2
作者：
Dengfeng Yan
通讯作者：
Dengfeng Yan
影响因子：
7.2
作者：
Folkes, V;Matta, S
通讯作者：
Matta, S
DOI：
10.2307/3192104
发表时间：
1954
期刊：
--
影响因子：
--
作者：
R. Arnheim
通讯作者：
R. Arnheim