New aesthetic regimes: The shifting global political ecology of aroma hops
New aesthetic regimes: The shifting global political ecology of aroma hops
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DOI：
10.1016/j.geoforum.2021.12.004
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发表时间：
2021-12-28
期刊：
影响因子：
3.5
通讯作者：
Vicol, Mark
中科院分区：
文献类型：
--
作者：
Legun, Katharine;Comi, Matt;Vicol, Mark
本文认为，芳香啤酒花是一种卓越的新自由主义作物，塑造了全球啤酒花生产和营销的新政治生态和经济。过去十年来，芳香啤酒花的价值显着增长。新香气品种的美学和化学特性对于快速扩张的精酿啤酒酿造行业的新文化和政治环境至关重要。作为回应，一些啤酒花种植地区正在扩大生产，而其他啤酒花种植地区则正在重新定位以适应新的市场动态或试图维持现有的生产传统。本文将借鉴美国、新西兰、英国和德国的定性实地调查，探讨芳香啤酒花生产大规模快速增长的政治、社会和经济影响。发展审美体系的概念，我们将考虑啤酒花植物的植物学如何影响围绕香气啤酒花品种的区分和控制的新动力动态的发展。这产生了一种新的审美体制，重塑了育种、合作营销和贸易方面的区域基础设施，同时使区域之间建立了新的关系。
This paper argues that aroma hops are a neoliberal crop par excellence, shaping new political ecologies and economies of hops production and marketing globally. The value of aroma hops has grown significantly over the last decade. The aesthetic and chemical properties of new aroma varieties are central to the new cultural and political milieu of the rapidly expanding craft beer brewing sector. In response, some hop-growing regions are expanding their production, while others are re-orienting to new market dynamics or attempting to maintain their existing production traditions. This paper will draw from qualitative fieldwork in the USA, Aotearoa (New Zealand), the UK, and Germany to explore the political, social and economic effects of the massive and rapid growth of aroma hops production. Developing the concept of an aesthetic regime, we will consider how the botany of hop plants have influenced the development of new power dynamics around distinction and control of aroma hop varieties. This generated a new aesthetic regime that reshapes regional infrastructures in breeding, cooperative marketing, and trade, while bringing regions into new relations with each other.