"If I'm better than average, then I'm ok?": Comparative information influences beliefs about risk and benefits
"If I'm better than average, then I'm ok?": Comparative information influences beliefs about risk and benefits
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DOI:
10.1016/j.pec.2007.08.008
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发表时间:
2007-12-01
影响因子:
3.5
通讯作者:
Ubel, Peter A.
中科院分区:
文献类型:
--
作者:
Fagerlin, Angela;Zikmund-Fisher, Brian J.;Ubel, Peter A.
Objective: To test whether providing comparative risk information changes risk perceptions.Methods: Two hundred and forty-nine female visitors to a hospital cafeteria were randomized to one of two conditions which differed in whether their hypothetical breast cancer risks was lower or higher than the average women's. Participants read a scenario describing a breast cancer prevention pill and indicated their: (1) likelihood of taking the pill and (2) perception of whether the pill provides breast cancer risk reduction.Results: Women told that their hypothetical risk of breast cancer was above average were more likely to endorse taking the pill (2.79 vs. 2.23, F 4.95, p = 0.002) and more likely to believe that the pill provided a significant risk reduction in breast cancer (3.15 vs. 2.73, F = 4.32, p 0.005), even though the risks were equivalent.Conclusions: Providing people with comparative risk information changes their risk perceptions. People who have above average risk may feel compelled to take a treatment because they are at above average risk and therefore may not thoroughly consider the trade-offs in the risks and benefits of treatment.Practice implications: Physicians and decision aid developers must reconsider the practice of communicating "average risk" information to patients. Published by Elsevier Ireland Ltd.