How regulatory fit affects value in consumer choices and opinions
How regulatory fit affects value in consumer choices and opinions
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DOI：
10.1509/jmkr.43.1.1
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发表时间：
2006-02-01
影响因子：
6.1
通讯作者：
Higgins, ET
中科院分区：
文献类型：
--
作者：
Avnet, T;Higgins, ET
当人们参与某项活动的方式维持了他们当前的目标取向或对该活动的关注时，调节匹配就发生了。有人建议，监管适合改变的意义，消费者的反应的东西，包括感知的货币价值的选择，他们已经收到的信息或说服力。当有一个适合，人们更强烈地参与和“感觉正确”-关于他们正在做的事情，随后的评价反应（积极或消极）可以通过这种适合的经验来加强。适合的经验，影响独立的享乐经验的价值经验的强度。作者讨论了如何适合价值的影响是不同于其他因素，影响价值，如相关性，匹配，享乐情绪，唤醒。本文在前人研究的基础上，总结了契合度对价值影响的研究现状，并为进一步研究提供了新的思路。
Regulatory fit occurs when the manner of peoples' engagement in an activity sustains their current goal orientation or concerns with that activity. It is proposed that regulatory fit changes the significance of consumers' reactions to something, including the perceived monetary value of a choice they have made or the persuasiveness of a message they have received. When there is a fit, people engage more strongly in and "feel right" -about what they are doing, and subsequent evaluative reactions (positive or negative) can be intensified by this fit experience. The fit experience is shown to influence the strength of value experiences independent of hedonic experiences. The authors discuss how the fit effect on value is distinct from other factors that affect value, such as relevancy, matching, hedonic mood, and arousal. Using prior research on this topic, this article summarizes the current state of knowledge about how fit influences value and offers new ideas for further research.