Analyzing Social Media Networks with NodeXL: Insights from a Connected World
Analyzing Social Media Networks with NodeXL: Insights from a Connected World
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发表时间：
2010
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通讯作者：
Derek L. Hansen;B. Shneiderman;Marc A. Smith
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作者：
Derek L. Hansen;B. Shneiderman;Marc A. Smith
企业、企业家、个人和政府机构都在寻求社交网络分析(SNA)工具，以洞察社交媒体的趋势、联系和波动。微软的NodeXL是一个免费的、开源的SNA插件，可与Excel配合使用。它提供复杂网络数据关系的即时图形表示。但它比其他SNA工具走得更远--NodeXL是由一个多学科的专家团队开发的，它将信息学、计算机科学、社会学、人机交互以及20多年的视觉分析理论和信息可视化结合在一起，成为一个任何人都可以使用的简单工具。这使得NodeXL不仅对最终用户感兴趣，而且对研究视觉和网络分析及其在现实世界中的应用的研究人员和学生也很感兴趣。在使用NodeXL分析社交媒体网络时，NodeXL开发团队的成员为读者提供了使用该工具的全面而实用的指南，并解释了每个功能背后的开发。这本书将理论与实践相结合，将特定的SNA指令直接应用于NodeXL，但其实现背后的理论可以应用于任何SNA。向读者介绍使用NodeXL的过程，同时解释每个步骤背后的理论和开发，并提供可应用任何SNA的方法演示如何将视觉分析研究应用于面向大众市场的SNA工具向读者展示在电子邮件、Facebook、Twitter和Wiki等流行网络上使用NodeXL的案例研究
Businesses, entrepreneurs, individuals, and government agencies alike are looking to social network analysis (SNA) tools for insight into trends, connections, and fluctuations in social media. Microsoft's NodeXL is a free, open-source SNA plug-in for use with Excel. It provides instant graphical representation of relationships of complex networked data. But it goes further than other SNA tools -- NodeXL was developed by a multidisciplinary team of experts that bring together information studies, computer science, sociology, human-computer interaction, and over 20 years of visual analytic theory and information visualization into a simple tool anyone can use. This makes NodeXL of interest not only to end-users but also to researchers and students studying visual and network analytics and their application in the real world.In Analyzing Social Media Networks with NodeXL, members of the NodeXL development team up provide readers with a thorough and practical guide for using the tool while also explaining the development behind each feature. Blending the theoretical with the practical, this book applies specific SNA instructions directly to NodeXL, but the theory behind the implementation can be applied to any SNA. Walks readers through using NodeXL while explaining the theory and development behind each step, providing takeaways thatcanapply any SNADemonstrates how visual analytics research can be applied to SNA tools for the mass marketPresents readers with case studies using NodeXL on popular networks like email, Facebook, Twitter, and wikis