Beliefs and preferences in cultural agents and cultural game players
Beliefs and preferences in cultural agents and cultural game players
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DOI：
10.1111/j.1467-839x.2010.01337.x
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发表时间：
2011-06-01
影响因子：
2.4
通讯作者：
Yamagishi, Toshio
中科院分区：
文献类型：
--
作者：
Hashimoto, Hirofumi;Li, Yang;Yamagishi, Toshio
两项实验室实验表明，日本参与者不会从众，除非不从众的负面社会影响很明显。当他们的行为对他人没有影响时，他们更倾向于表现出对独特性的偏好。研究2的结果进一步表明，在那些长期关注他人如何看待自己的参与者中，从众现象尤为普遍。这些研究中的参与者被证明是文化博弈者，他们会根据文化共有的信念，根据对他人预期反应来改变自己的行为。
Two laboratory experiments demonstrated that Japanese participants did not conform to the majority unless negative social implications of not conforming were clear. When their behaviour had no implications for others, they rather exhibited preference for uniqueness. Results of Study 2 further demonstrated that participants' conformity to the majority was particularly prevalent among those who were chronically concerned with how other people would perceive them. Participants in these studies were shown to be cultural game players who changed their behaviour in response to anticipated responses of others based on culturally shared beliefs.