Industry self-regulation of alcohol marketing: a systematic review of content and exposure research
Industry self-regulation of alcohol marketing: a systematic review of content and exposure research
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DOI：
10.1111/add.13410
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发表时间：
2017-01-01
期刊：
影响因子：
6
通讯作者：
Robaina, Katherine
中科院分区：
文献类型：
--
作者：
Noel, Jonathan K.;Babor, Thomas F.;Robaina, Katherine
背景和目的随着政府越来越依赖酒类行业的自我调节营销守则，以限制酒类营销活动，有必要总结有关酒类营销控制的研究结果。本文提供了一个系统的审查研究调查的内容，并暴露于，酒精营销的自我监管的指导方针。方法通过SCOPUS、Web of Science、PubMed和PsychINFO 4个文献检索引擎检索同行评议论文。公共卫生机构、酒精研究中心、非政府组织和政府研究中心编写的未经同行审查的报告也被确定。96篇出版物符合纳入标准。在评估特定营销代码的19项研究和审查的25项内容分析研究中，所有研究都检测到可能被认为对儿童和青少年有害的内容，包括强烈吸引年轻男性的主题。在57项关于酒精广告曝光的研究中，发现电视，广播，印刷，数字和户外广告的年轻人曝光率高，对酒精广告的认知度高。随着时间的推移，青少年接触酒精广告的机会越来越多，即使有记录表明他们更符合接触阈值。结论违反自我监管的酒精营销守则内的内容指南是非常普遍的，在某些媒体。接触酒类营销的现象也很普遍，特别是在青年人中。总的来说，调查结果表明，目前管理酒精营销行为的自我监管制度没有达到保护弱势群体的预期目标。
Background and Aims With governments relying increasingly upon the alcohol industry's self-regulated marketing codes to restrict alcohol marketing activity, there is a need to summarize the findings of research relevant to alcohol marketing controls. This paper provides a systematic review of studies investigating the content of, and exposure to, alcohol marketing in relation to self-regulated guidelines. Methods Peer-reviewed papers were identified through four literature search engines: SCOPUS, Web of Science, PubMed and PsychINFO. Non-peer-reviewed reports produced by public health agencies, alcohol research centers, non-governmental organizations and government research centers were also identified. Ninety-six publications met the inclusion criteria. Results Of the 19 studies evaluating a specific marketing code and 25 content analysis studies reviewed, all detected content that could be considered potentially harmful to children and adolescents, including themes that appeal strongly to young men. Of the 57 studies of alcohol advertising exposure, high levels of youth exposure and high awareness of alcohol advertising were found for television, radio, print, digital and outdoor advertisements. Youth exposure to alcohol advertising has increased over time, even as greater compliance with exposure thresholds has been documented. Conclusions Violations of the content guidelines within self-regulated alcohol marketing codes are highly prevalent in certain media. Exposure to alcohol marketing, particularly among youth, is also prevalent. Taken together, the findings suggest that the current self-regulatory systems that govern alcohol marketing practices are not meeting their intended goal of protecting vulnerable populations.