Optimizing the Presentation of Mental Health Information in Social Media: The Effects of Health Testimonials and Platform on Source Perceptions, Message Processing, and Health Outcomes
Optimizing the Presentation of Mental Health Information in Social Media: The Effects of Health Testimonials and Platform on Source Perceptions, Message Processing, and Health Outcomes
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DOI：
10.1080/10410236.2016.1214218
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发表时间：
2017-01-01
影响因子：
3.9
通讯作者：
Najarian, Kristy
中科院分区：
文献类型：
--
作者：
Johnson, Jessie M. Quintero;Yilmaz, Gamze;Najarian, Kristy
利用社交媒体传播心理健康信息是健康传播专业人员科学探究的一个关键领域。本研究的目的是调查是否存在的第一人称证词的教育心理健康信息放置在Facebook和Twitter的消息影响大学生（N=257）的源知觉，信息加工，认知加工，健康信息回忆，信念和行为意图。结果表明，暴露于社交媒体消息，其中嵌入了心理健康信息的证词预测较少的源同质性和更多的关于社交媒体源的批判性思维，较少的系统性消息处理，以及较少的认知阐述。健康信息回忆受到社交媒体平台和消息内容的显着影响，例如Facebook上的证明条件的参与者更有可能回忆起这些消息中的健康事实，而在Twitter上查看证明的参与者则不太可能回忆起这些推文中的事实。与阅读Facebook消息的人相比，阅读Twitter消息的参与者报告了更高水平的系统化消息处理。这些发现表明，将健康证明整合到社交媒体信息中可能会无意中引发对心理健康信息的心理抵制，从而降低这些信息的说服力。
Using social media for the purpose of disseminating mental health information is a critical area of scientific inquiry for health communication professionals. The purpose of this study was to investigate whether the presence of a first-person testimonial in educational mental health information placed in Facebook and Twitter messages influenced college students' (N=257) source perceptions, information processing, cognitive elaboration, health information recall, beliefs, and behavioral intentions. Results show that exposure to social media messages that featured mental health information embedded with a testimonial predicted less source homophily and more critical thoughts about the social media source, less systematic message processing, and less cognitive elaboration. Health information recall was significantly impacted by both the social media platform and message content such that participants in the testimonial condition on Facebook were more likely to recall the health facts in those messages whereas participants who viewed the testimonial in Twitter were less likely to recall the facts in those tweets. Compared to those who read Facebook messages, participants who read Twitter messages reported higher levels of systematic message processing. These findings suggest that the integration of health testimonials into social media messages might inadvertently provoke psychological resistance to mental health information, thereby reducing the persuasive impact of those messages.