The Expression and Transfer of Valence Associated with Social Conformity
The Expression and Transfer of Valence Associated with Social Conformity
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DOI：
10.1038/s41598-019-38560-4
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发表时间：
2019-02-15
影响因子：
4.6
通讯作者：
Liljeholm, Mimi
中科院分区：
文献类型：
--
作者：
Mistry, Prachi;Liljeholm, Mimi
寻求共识-放弃自己的判断，以符合群体多数-是人类社会互动的基本特征。值得注意的是，这种争取多数归属的努力往往发生在没有任何明显的经济或社会收益的情况下，这表明达成共识可能具有内在价值。在这里，使用一个简单的赌博任务，其中表面上以前的赌徒的决定是在每个审判的可用选项下面表示，我们研究了情感属性，同意一组大多数通过评估社会和非社会货币之间的权衡，并转移社会价伴随刺激。尽管表现出近乎完美的知识的客观奖励概率，参与者的选择和评价性判断反映了一个可靠的偏好一致性，符合假设的价值的社会对齐。
Consensus seeking - abandoning one's own judgment to align with a group majority - is a fundamental feature of human social interaction. Notably, such striving for majority affiliation often occurs in the absence of any apparent economic or social gain, suggesting that achieving consensus might have intrinsic value. Here, using a simple gambling task, in which the decisions of ostensible previous gamblers were indicated below available options on each trial, we examined the affective properties of agreeing with a group majority by assessing the trade-off between social and non-social currencies, and the transfer of social valence to concomitant stimuli. In spite of demonstrating near-perfect knowledge of objective reward probabilities, participant's choices and evaluative judgments reflected a reliable preference for conformity, consistent with the hypothesized value of social alignment.