Characterizing Swisher Little Cigar-Related Posts on Twitter in 2018: Text Analysis
Characterizing Swisher Little Cigar-Related Posts on Twitter in 2018: Text Analysis
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DOI：
10.2196/14398
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发表时间：
2019-07-19
影响因子：
7.4
通讯作者：
Unger, Jennifer B.
中科院分区：
文献类型：
--
作者：
Allem, Jon-Patrick;Uppu, Sree Priyanka;Unger, Jennifer B.
背景：小雪茄在美国越来越受欢迎，Swisher是市场的领导者。与使用Swisher相关产品的背景和经验是understudied，但这些信息是通过公开的帖子上Twitter.Objective：本研究旨在分析Twitter帖子，以表征Twitter用户的最近的经验与Swisher相关products.Methods：Twitter帖子包含一词“swisher”进行了分析，从2018年1月1日，到2018年12月31日。文本分类器用于识别帖子中的主题（n= 81，333）。结果：最常见的主题是人物标签（在帖子中提到Twitter帐户; 32.77%），其次是口味（例如，葡萄和草莓; 20.96%）和Swisher使用（例如，smoke swisher; 17.44%）。其他专题包括大麻的使用（例如，钝器、滚动和内脏滑动; 6.26%），上诉（例如，喜欢Swisher; 5.92%），不喜欢（例如，对Swisher产品不满意的帖子; 3.53%），购买（例如，购买Swisher; 1.90%），以及（例如，提到其他雪茄产品，包括白猫头鹰和Backwoods; 1.64%）。结论：本文描述了2018年在Twitter上发帖的人群中使用Swisher小雪茄的常见背景和经验。这些在线信息可能会对与烟草相关的行为产生离线后果，这表明需要公共卫生官员进行反击。调查结果应该告诉我们关于监测，政策和干预措施的目标，以解决斯威舍小雪茄以及沟通规划和烟草产品在Twitter上的反信息。
Background: Little cigars are growing in popularity in the United States, and Swisher is the market leader. The contexts and experiences associated with the use of Swisher-related products is understudied, but such information is available via publicly available posts on Twitter.Objective: This study aimed to analyze Twitter posts to characterize Twitter users' recent experiences with Swisher-related products.Methods: Twitter posts containing the term "swisher" were analyzed from January 1, 2018, to December 31, 2018. Text classifiers were used to identify topics in posts (n=81,333).Results: The most prevalent topic was Person Tagging (mentioning a Twitter account in a post; 32.77%), followed by Flavors (eg, Grape and Strawberry; 20.96%) and Swisher use (eg, smoke swisher; 17.44%). Additional topics included Cannabis use (eg, blunt, roll, and gut swisher; 6.26%), Appeal (eg, like Swisher; 5.92%), Dislike (eg, posts that showed dissatisfaction with Swisher products; 3.53%), Purchases (eg, buy swisher; 1.90%), and Cigar comparison (eg, mentions of other cigar products including White-owl and Backwoods; 1.64%).Conclusions: This paper describes common contexts and experiences associated with the use of Swisher little cigars from the population posting on Twitter in 2018. These online messages may have offline consequences for tobacco-related behaviors, indicating the need for countering from public health officials. Findings should inform us about targets for surveillance, policy, and interventions addressing Swisher little cigars as well as communication planning and tobacco product counter messaging on Twitter.