Measuring Emotional Response: Comparing Alternative Approaches to Measurement
Measuring Emotional Response: Comparing Alternative Approaches to Measurement
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DOI：
10.1017/psrm.2015.65
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发表时间：
2017-10-01
影响因子：
3.9
通讯作者：
Mackuen, Michael B.
中科院分区：
文献类型：
--
作者：
Marcus, George E.;Neuman, W. Russell;Mackuen, Michael B.
在过去的二十多年里，政治学和心理学对情绪在解释人们对政治人物、事件和信息的反应中的作用的学术兴趣不断升级。然而，对情绪反应的主观自我报告测量的有效性研究相当有限。我们在这里介绍了一种新的测量方法，一个“滑块”格式，并将其与长期使用的“单选按钮”项目格式进行比较。我们评估的信度和效度，这两种方法来测量的影响。本研究探讨自我报告的情绪措施，以三个有关恐怖威胁的新闻故事。我们报告说，这两种测量格式都能够提取预期的三重影响结构，从十个影响词电池。然而，滑块格式更可靠，并且在完成时间上更有效，能够限制丢失数据，并且生成比从单选按钮格式导出的数据更少截断的连续数据。最后，我们报告了三个结构效度的测试。这两种方法在其中两个测试中表现出相同的结果。然而，单选按钮格式在结构效度的一个测试中表现不佳，即焦虑和对新信息的兴趣之间的预期关系。我们对测量对政治问题、政治人物或事件等刺激的情绪反应的两种方法进行了评估。这两种方法都适用于在线调查或计算机驱动的实验。传统方法利用标记的“单选按钮”，其使得研究中的参与者能够通过点击通常五个响应选项的阵列中的一个来进行选择，所述响应选项的范围从一些识别的影响项的较低到较高（例如，一个人会有多生气）。第二，滑块方法为参与者提供了向上或向下移动“箭头”的能力，以指示他们感觉到多少（向上）或多少（向下）。这两种测量的目标是确定目标情绪的水平，即，愤怒的程度滑块方法是专门为使用计算机的参与者开发的。滑块方法福尔斯属于视觉模拟量表范畴。这种测量对任何刺激的情感反应的方法迄今尚未被检验以确定其可靠性和有效性。这些测量策略的可靠性和有效性的文献很薄，我们没有发现包括明确比较的研究。
Scholarly interest in the role of emotion in accounting for how people react to political figures, events, and messages has escalated over the past two plus decades in political science and psychology. However, research on the validity of the measurement of subjective self-report of emotional responses is rather limited. We introduce here a new measurement approach, a "slider" format and compare it with the long used "radio button" item format. We assess the reliability and validity of these two approaches to the measurement of affect. The study examines self-report measures of emotion to three generated news stories about terrorist threats. We report that both measurement formats are able to extract the expected threefold affect structure from a ten affect word battery. The slider format is, however, modestly more reliable, and more efficient in time to complete, has the ability to limit missing data, and generates continuous data that is less truncated than data derived from the radio button format. Finally, we report on three tests of construct validity. Both approaches exhibit equivalent results on two of those tests. However, the radio button format does poorly on one test of construct validity, that on the anticipated relationship between anxiety and interest in novel information. We present an assessment of two methods for measuring emotional reactions to stimuli such as political issues, political figures, or events. Both methods are suitable for use in online surveys or computer-driven experiments. The traditional method utilizes labeled "radio buttons" that enable a participant in a study to select by clicking on one of an array of typically five response options, ranging from lower to higher of some identified affect term (e.g., how angry one might feel). Second, the slider method offers a participant the ability to move an "arrow" up or down to indicate how much (up) or little (down) they feel. The goal of both measures is to ascertain the level of a targeted emotion, i.e., how little or how much, say anger. The slider method has been specifically developed to be used with participants using a computer. The slider approach falls within the category of visual analog scales. This method for measuring affective responses to stimuli of whatever sort has not hitherto been examined to determine its reliability and validity. The literature on the reliability and validity of these measurement strategies is thin and we found no studies including an explicit comparison.