Are Repeat Buyers in Cryptomarkets Loyal Customers? Repeat Business Between Dyads of Cryptomarket Vendors and Users
Are Repeat Buyers in Cryptomarkets Loyal Customers? Repeat Business Between Dyads of Cryptomarket Vendors and Users
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加密货币市场的回头客是忠实客户吗？
DOI：
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发表时间：
2017
期刊：
影响因子：
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通讯作者：
Olivier Quessy
中科院分区：
文献类型：
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作者：
D. Décary‐Hétu;Olivier Quessy
参与销售非法产品和服务的组织被描述为小型、短暂和地方性的，而不是全球性的。由于规模有限，这类组织往往无法吸引大量客户，但人们注意到，设法建立一个小而忠诚的客户基础的组织可能更安全，被捕和受害的风险更小。以前很少有关于互联网市场上重复购买者忠诚度的研究，但一项新的技术创新，加密市场，现在更有可能跟踪供应商和客户之间的交易。本文通过跟踪他们的购买情况来研究加密市场重复购买者的忠诚度水平。我们发现，平均而言，客户60%的购买来自同一家供应商，向客户提供更多的信息可以提高加密市场供应商客户群的忠诚度。
Organizations involved in the sale of illicit products and services have been described as small, ephemeral, and local rather than global. Given their limited size, such organizations are often unable to attract large pools of customers, but it has been noted that organizations that manage to build a small but loyal customer base are likely to be more secure and to incur fewer risks of arrest and victimization. There has been little previous research into the loyalty of repeat buyers on Internet markets but a new technological innovation, cryptomarkets, makes it now more possible to track transactions between vendors and their customers. This article looks at the level of loyalty of cryptomarket repeat buyers by tracking their purchases over time. We find that, on average, customers make 60% of their purchases from the same vendor and that providing increased amounts of information to customers increases the loyalty of cryptomarket vendors’ customer base.