Connecting the Dots
Connecting the Dots
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DOI：
10.4018/978-1-5225-9615-8.ch053
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发表时间：
2020
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影响因子：
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通讯作者：
O. Ogunsanya
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文献类型：
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作者：
O. Ogunsanya
呼吁企业采取行动，关注环境和社会，创造新的运营场景，其中必须沿着盈利能力和竞争力的主要目标来考虑可持续发展问题。这些额外的义务有助于市场的活力，并使企业必须利用创造力和创新，在不相关的事物之间找到联系，以建立新的效率，从而在他们所处的环境中创造竞争优势和差异化。本章的中心主题是如何bisociation通知集体创造力和创新，并影响可持续性的商业组织在一个环境中，是在一个永久的变化状态的竞争。本章通过一系列的概念，来寻找企业的国际化、集体创造力和可持续商业实践之间的关系。其目的是展示如何在不同的思维空间中一致的创造性思维和信息探索可以提供组织长期生存和繁荣所需的创新解决方案。
Calls for businesses to act with concern for the environment and society create new operating scenarios in which sustainability concerns must be taken into consideration along with the primary objectives of profitability and competitiveness. These additional obligations contribute to dynamism of the marketplace and make it important for businesses to draw on creativity and innovation to find connections between the unrelated in order to establish new efficiencies that can create competitive advantage and differentiation in the environment they find themselves. The central theme of this chapter is how bisociation informs collective creativity and innovation, and influences sustainability for business organizations competing in an environment that is in a permanent state of flux. This chapter trails a series of concepts to find the relationship between the concept of bisociation, collective creativity and sustainable business practices. The aim is to show how consistent creative thinking and exploration of information in different spaces of thought can proffer innovative solutions organizations require for their long term survival and prosperity.