The advent of the transnational TV format trading system: a global commodity chain analysis
The advent of the transnational TV format trading system: a global commodity chain analysis
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跨国电视格式贸易体系的出现：全球商品链分析
DOI：
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发表时间：
2015
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通讯作者：
J. Chalaby
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文献类型：
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作者：
J. Chalaby
本文认为，格式业务在2000年代转变为一个贸易系统，系统被定义为一个单一的跨国空间，由相互依赖的经济主体，公司，机构和地方的网络结构。本文遵循Immanuel Wallerstein提出并由加里Gereffi发展的全球商品链/全球价值链方法，然后研究贯穿这一贸易体系的全球电视格式商品链的各个维度。从治理结构开始，这篇文章反直觉地断言，尽管目前电视制作蓬勃发展，但它是一个买方驱动的链条，权力牢牢掌握在那些进行收购的人手中：广播公司。考虑到产业链的地理配置，本文确定了三个层次的格式出口商和特定的贸易路线沿着大多数电视格式旅行。这些发现使我们能够重新评估世界化理论对媒体全球化本质的主张。与此相反，本文认为，需要在不断扩大的资本主义世界体系的背景下理解媒体全球化，并表明，新的跨国电视格式贸易及其商品链复制了以前的贸易体系的不平等和权力结构。
This article argues that the format business transformed into a trading system in the 2000s, system being defined as a singular transnational space structured by networks of interdependent economic agents, firms, institutions and places. Following the global commodity chain/global value chain approach set out by Immanuel Wallerstein and developed by Gary Gereffi, this article then examines each dimension of the global TV format commodity chain that runs through this trading system. Beginning with the governance structure, this article counter-intuitively asserts that despite the current boom in TV production, it is a buyer-driven chain with power resting firmly in the hands of those making the acquisitions: the broadcasters. Considering the chain’s geographical configuration, this article identifies three tiers of format exporters and specific trade routes along which most TV formats travel. These findings enable us to reassess the claims made by the cosmopolitanization thesis about the nature of media globalization. Contrary to this thesis, this article asserts the need to comprehend media globalization within the context of an expanding capitalist world-system, and shows that the new transnational TV format trade and its commodity chain replicate the inequalities and power structures of former trading systems.