How far is your money from your mouth? The effects of intrinsic relative to extrinsic values on willingness to pay and protect the environment
How far is your money from your mouth? The effects of intrinsic relative to extrinsic values on willingness to pay and protect the environment
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DOI：
10.1016/j.jenvp.2014.10.008
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发表时间：
2014-12
影响因子：
6.9
通讯作者：
Lisbeth Ku;C. Zaroff
中科院分区：
文献类型：
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作者：
Lisbeth Ku;C. Zaroff
目前的研究假设，与购买金钱和声望等外在价值和物质价值相比，个人对内在价值(如从属关系和社区感觉)的重视程度更高，将更愿意保护环境。在169名华裔大学生(M=621.11，SD=61.10)和347名成年人(M=631.65，SD=114.48)中，相对于外在价值，对内在价值的认可程度更高，确实与更愿意为保护环境付费(研究1和2)，以及自我报告的亲环境行为(研究2)有关。在研究3中，实验启动了内在值(n=54)或外在值(n=53)。相对于对照组(n=50%)，内在准备的参与者捐赠的比例明显高于他们假设收入的百分比，而外部准备的参与者捐赠的比例显著低于有利于环境的事业。讨论了内在相对于外在价值与环境保护之间关系的理论和实践意义。
The present research hypothesized that individuals placing a higher relative importance on intrinsic values such as affiliation and community feeling, as opposed to extrinsic and materialistic values such as the procurement of monies and prestige, would be more willing to protect the environment. In both 169 university students (M= 21.11, SD = 1.10) and 347 adults (M= 31.65, SD = 14.48) of Chinese ethnicity, the higher endorsement of intrinsic relative to extrinsic values was indeed related to a higher willingness to pay to protect the environment (Studies 1 and 2), and to self-reported pro-environmental behaviors (Study 2). In Study 3, intrinsic (n= 54) or extrinsic values (n= 53) were experimentally primed. Relative to a control group (n= 50), intrinsically primed participants donated significantly higher percentage of their hypothetical earnings, while extrinsically primed participants donated significantly lower percentage, to pro-environmental causes. The theoretical and practical implications of the relationship between intrinsic relative to extrinsic values and environmental conservation are discussed.