Television campaigns and adolescent marijuana use: Tests of sensation seeking targeting
Television campaigns and adolescent marijuana use: Tests of sensation seeking targeting
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DOI：
10.2105/ajph.91.2.292
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发表时间：
2001-02-01
影响因子：
12.7
通讯作者：
Stephenson, MT
中科院分区：
文献类型：
--
作者：
Palmgreen, P;Donohew, L;Stephenson, MT
目标。这项研究评估了有针对性的电视公共服务公告活动在减少高刺激青少年吸食大麻方面的有效性。方法。该研究在两个匹配的社区中使用了受控中断时间序列设计。在 1 个县开展了两次电视反大麻运动，在对照社区开展了 1 次电视反大麻运动。每个县每月随机抽取 100 名青少年进行个人访谈，为期 32 个月。结果。所有 3 项活动都扭转了高感觉寻求者 30 天吸食大麻的上升发展趋势 (P < .002)。正如预期的那样，低感觉搜索者的使用水平较低，并且没有明显的活动效果。结论。使用专为追求高刺激的青少年设计和针对的公共服务公告进行高覆盖面和高频率的电视宣传活动，可以显着减少这一高危人群的药物使用。
Objectives. This study evaluated the effectiveness of targeted televised public service announcement campaigns in reducing marijuana use among high-sensation-seeking adolescents.Methods. The study used a controlled interrupted time-series design in 2 matched communities. Two televised antimarijuana campaigns were conducted in 1 county and 1 campaign in the comparison community. Personal interviews were conducted with 100 randomly selected teenagers monthly in each county for 32 months.Results. All 3 campaigns reversed upward developmental trends in 30-day marijuana use among high-sensation seekers (P < .002). As expected, low-sensation seekers had low use levels, and no campaign effects were evident.Conclusions. Televised campaigns with high reach and frequency that use public service announcements designed for and targeted at high-sensation-seeking adolescents can significantly reduce substance use in this high-risk population.