Shopping online and/or in-store? A structural equation model of the relationships between e-shopping and in-store shopping
Shopping online and/or in-store? A structural equation model of the relationships between e-shopping and in-store shopping
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DOI：
10.1016/j.tra.2006.02.003
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发表时间：
2007-02-01
影响因子：
6.4
通讯作者：
Faber, Jan
中科院分区：
文献类型：
--
作者：
Farag, Sendy;Schwanen, Tim;Faber, Jan
搜索产品信息和在线购买商品正成为越来越受欢迎的活动，这似乎可能会影响购物旅行。然而，很少有经验证据表明，网上购物和店内购物之间的关系。本研究的目的是描述如何网上搜索，网上购买，和非日常购物旅行的频率相互关联，以及它们是如何影响的态度，行为和土地利用特征等因素。问卷调查数据收集了826名受访者居住在四个城市（一个城市，三个郊区）在荷兰的中心。结构方程模型被用来检查变量的多重和复杂的关系。结果表明，网上搜索，积极影响购物旅行的频率，这反过来又积极影响网上购买。时间压力对网上购物有间接的正向影响，而网上搜索对购物持续时间有间接的负向影响。这些发现表明，对一些人来说，网上购物可能是任务导向的（一种节省时间的策略），而对另一些人来说则是休闲导向的。城市居民比郊区居民更经常在网上购物，因为他们往往有更快的互联网连接。一个人骑自行车10分钟内可以到达的购物机会越多，他就越不经常上网搜索。(c)2006爱思唯尔有限公司保留所有权利。
Searching product information and buying goods online are becoming increasingly popular activities, which would seem likely to affect shopping trips. However, little empirical evidence about the relationships between e-shopping and in-store shopping is available. The aim of this study is to describe how the frequencies of online searching, online buying, and non-daily shopping trips relate to each other, and how they are influenced by such factors as attitudes, behaviour, and land use features. Questionnaire data were collected from 826 respondents residing in four municipalities (one urban, three suburban) in the centre of the Netherlands. Structural equation modelling was used to examine the variables' multiple and complex relationships. The results show that searching online,positively affects the frequency of shopping trips, which in its turn positively influences buying online. An indirect positive effect of time-pressure on online buying was found and an indirect negative effect of online searching on shopping duration. These findings suggest that, for some people, e-shopping could be task-oriented (a time-saving strategy), and leisure-oriented for others. Urban residents shop online more often than suburban residents, because they tend to have a faster Internet connection. The more shopping opportunities one can reach within 10 min by bicycle, the less often one searches online. (c) 2006 Elsevier Ltd. All rights reserved.