Expected and Experienced Social Impact of Host Residents During Rugby World Cup 2019: A Panel Data Approach.

Expected and Experienced Social Impact of Host Residents During Rugby World Cup 2019: A Panel Data Approach.
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DOI:
10.3389/fspor.2021.628153
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发表时间:
2021
影响因子:
2.7
通讯作者:
Taks M
Taks M
中科院分区:
其他
文献类型:
--
作者:
Oshimi D;Yamaguchi S;Fukuhara T;Taks M

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大多数社会影响研究考虑体育赛事的事前和事后社会影响,以调查这些赛事对居民或消费者的意向或态度的影响。本研究主要关注事件前预期社会影响(T1)和事件后体验社会影响(T2)的质的差异。然后,调查了由于预期的社会影响而产生的观看行为,以及从经历的社会影响中支持事件的意图。2019年日本橄榄球世界杯为这项研究提供了背景。面板数据收集自T1(事件发生前3个月)和T2(事件发生后4个月)的同一东京居民。基于互联网的调查包括六个社会影响构念,分别是T1中的期望和T2中的体验。两个因变量,观看行为和支持事件,在事件发生后的T2测量。两个预期影响与观看行为显著正相关,而三个经历社会影响与事件支持意愿显著正相关。本文的主要贡献是通过面板数据扩展了对社会影响作为居民行为和支持事件意愿的预测变量的作用的理解,使作者能够获得更稳健的结果。本研究在体育赛事社会影响的背景下扩展了消费者期望角色和社会交换理论的知识。
Most social impact research considers the pre- and post-event social impacts of sporting events to investigate the effects of these events on residents' or consumers' intention or attitude. This study focused on the qualitative differences between pre-event expected social impacts (T1) and post-event experienced social impacts (T2). Then, it investigated viewing behaviors due to the expected social impacts, and intentions to support events from experienced social impacts. The Rugby World Cup 2019 in Japan provided the context for the study. Panel data were collected from the same Tokyo residents in T1 (3 months before the event) and T2 (4 months after the event). The Internet-based survey consisted of six social impact constructs, framed as expectations in T1 and experiences in T2. Both dependent variables, viewing behavior and supporting events, were measured in T2, after the event occurred. Two expected impacts had a significant positive association with viewing behavior, while three experienced social impacts had a significant positive association with event support intention. The main contribution of this article is extending the understanding of the role of social impact as a predictor variable for residents' behavior and intention to support events by using panel data, which enabled the authors to obtain more robust results. The current study extends the knowledge on consumer expectancy role and social exchange theory in the context of the social impacts of sporting events.
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