Consumers and trust
Consumers and trust
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DOI:
10.1016/j.foodpol.2014.10.017
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发表时间:
2015-04-01
期刊:
影响因子:
6.5
通讯作者:
Goddard, Ellen
中科院分区:
文献类型:
--
作者:
Hobbs, Jill E.;Goddard, Ellen
This article introduces the special section on consumers and trust. It discusses how the concept of trust has been treated in the literature and identifies concepts of institutional trust and generalized trust that permeate much of the trust literature. An introduction to the five papers in the special section is provided and common themes across the papers are identified. The papers in the special section provide new empirical insights into the drivers and outcomes of consumer trust in food, with applications to environmental attributes, nanotechnology and functional food, as well as a focus on the relationship between firm-level initiatives (cause-related marketing, branding) and consumer trust. A common policy theme throughout the papers, across different study contexts and in different countries, is that institutional trust remains important and is a shared responsibility across public and private sector actors. (C) 2014 Elsevier Ltd. All rights reserved.