The Cooperation and Competition Between an Added Value MVNO and an MNO Allowing Secondary Access
The Cooperation and Competition Between an Added Value MVNO and an MNO Allowing Secondary Access
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DOI：
10.23919/wiopt47501.2019.9144115
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发表时间：
2019-06
期刊：
影响因子：
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通讯作者：
Yining Zhu;Haoran Yu;R. Berry
中科院分区：
文献类型：
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作者：
Yining Zhu;Haoran Yu;R. Berry
移动虚拟网络运营商（MVNO）是无线服务市场中一个日益增长的部分。MVNO不拥有自己的网络基础设施，因此必须与现有的移动网络运营商（MNO）合作，以获得进入该市场所需的网络基础设施。对于MNO来说，与MVNO合作是一个重大的决策，部分原因是MVNO可能会成为客户方面的潜在竞争对手。达成这种合作安排的一个动机是，MVNO从为客户提供服务中获得的附加值超出了其从无线服务收费中所赚取的。我们基于具有拥塞资源的价格竞争模型，研究了一个关于MNO和这种具有附加值的MVNO之间合作与竞争的博弈论模型。我们的模型涵盖了MNO可能进行合作的两个不同维度。第一个维度是MNO和MVNO之间的支付方案。第二个维度是MNO选择为MVNO的客户提供的接入优先级。我们描述了不同合作模式的利弊，并分析了不同条件下的最优合作模式。
Mobile Virtual Network Operators (MVNOs) are an increasingly growing segment of the market for wireless services. MVNOs do not own their own network infrastructure and so must cooperate with existing Mobile Network Operators (MNOs) to gain access to the network infrastructure needed to enter this market. Cooperating with an MVNO is a non-trivial decision for an MNO in part because the MVNO may then become a potential competitor for customers. One motive for entering into such an arrangement is that the MVNO receives an added value from serving customers beyond what it earns from charging them for wireless service. We study a game theoretic model for the cooperation and competition between an MNO and such an added value MVNO based on models for price competition with congestible resources. Our model captures two different dimensions of how an MNO may cooperate. The first dimension is the payment scheme between the MNO and the MVNO. The second dimension is the access priority that the MNO chooses to offer to the MVNO's customers. We characterize the pros and cons of different cooperation modes and analyze the optimal cooperation mode under different conditions.