International Strategies of Non-Dominant Firms
International Strategies of Non-Dominant Firms
复制标题
非主导企业的国际战略
DOI：
10.1002/tie.5060280201
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发表时间：
1986
期刊：
影响因子：
--
通讯作者：
Briance Mascarenhas
中科院分区：
文献类型：
--
作者：
Briance Mascarenhas
人们对追随者公司如何与行业领先者竞争越来越感兴趣。这篇文章记录了一些非主导公司使用国际战略来避免与行业领导者的直接竞争。对不同行业的非优势企业使用的25个国际战略案例进行了聚类分析，以确定共同的战略。七种不同的战略及其伴随的企业特征、行业国际化的阶段和潜在的竞争逻辑被确定出来。
There has been a growing interest in how follower firms can compete with industry leaders. This article documents the use of international strategies by some non-dominant firms to avoid direct competition with industry leaders. Twenty-five cases of international strategies used by non-dominant firms in a variety of industries were cluster analyzed to identify common strategies. Seven different strategies were identified together with their attendant firm characteristics, stage of industry internationalization, and underlying competitive logic.