Food advertising during children's television in Canada and the UK.
Food advertising during children's television in Canada and the UK.
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加拿大和英国儿童电视节目中的食品广告。
DOI：
10.1136/adc.2008.151019
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发表时间：
2009
影响因子：
5.2
通讯作者：
Adams J
中科院分区：
文献类型：
--
作者：
Adams J
背景不健康食品的电视广告被认为是导致儿童超重和肥胖的原因。在英国，针对儿童的电视食品广告的新规定于2007年4月生效。这些规定禁止在“对儿童特别有吸引力”的节目期间或节目前后播放“不太健康”的食品广告。在加拿大，自目的记录英国新规例实施前，在英国及加拿大中部播放的食物广告的营养成分，以及OPAT儿童电视广告的数目。设计2006年1周内，在加拿大4个受欢迎频道及英国3个地面商业频道播放的所有食物广告并与相关营养数据相关联。OPAT儿童和“不太健康”的产品的食品广告被确定使用的标准在英国regulation.Results2315在加拿大和1365在英国广播的食品相关的广告。52-61%是“不太健康”的产品; 5-11%是OPAT儿童。根据英国的新规定，大约5%的食品广告将被禁止。广告中所描述的食品的营养成分是和不是OPAT children.ConclusionThere是很少的证据表明，广告中所描述的食品OPAT儿童是任何不健康的比那些没有。很少有食品广告可能被英国新法规禁止。
BackgroundTelevision advertisements for less healthy foods are thought to contribute to overweight and obesity in children. In the UK, new regulations on television food advertising to children came into effect in April 2007. These prohibit advertisements for “less healthy” foods during or around programmes “of particular appeal to” (OPAT) children. In Canada, self-regulated codes of practice on television food advertising to children were recently strengthened.ObjectiveTo document the nutritional content of food advertised and number of advertisements OPAT children broadcast in the UK and central Canada before the introduction of the new UK regulations.DesignAll food advertisements broadcast on four popular channels in Canada and the three terrestrial commercial channels in the UK during 1 week in 2006 were identified and linked to relevant nutritional data. Food advertisements OPAT children and for “less healthy” products were identified using the criteria in the UK regulations.Results2315 food related advertisements broadcast in Canada and 1365 broadcast in the UK were included. 52–61% were for “less healthy” products; 5–11% were OPAT children. Around 5% of food advertisements would have been prohibited under the new UK regulations. There were few differences in the nutritional content of food described in advertisements that were and were not OPAT children.ConclusionThere was little evidence that food described in advertisements OPAT children were any less healthy than those that were not. Few food advertisements are likely to be prohibited by the new UK regulations.