LIFE STATUS CHANGES AND CHANGES IN CONSUMER PREFERENCES AND SATISFACTION
LIFE STATUS CHANGES AND CHANGES IN CONSUMER PREFERENCES AND SATISFACTION
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DOI：
10.1086/209014
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发表时间：
1984-01-01
影响因子：
7.2
通讯作者：
ANDREASEN, AR
中科院分区：
文献类型：
--
作者：
ANDREASEN, AR
提出了一个理论模型，将消费者生活状态的客观定义变化与品牌偏好和产品和服务购买的总体满意度的变化联系起来，并进行了实证检验。对某大都市地区的横截面数据进行了双变量和多方程分析，结果表明该模型得到了有力的支持。结果表明，经历身份变化的家庭更有可能(1)在品牌偏好上发生自发的变化，(2)在未来更容易受到变革动因的干预。
A theoretical model linking measures of objectively defined changes in consumer life status to changes in brand preferences and overall satisfaction with product and service purchases is proposed and empirically tested. Bivariate and multiple equation analyses of cross-sectional data in one metropolitan area indicate strong support for the model. The results imply that households undergoing status change are more likely to be (1) undergoing spontaneous changes in brand preferences and (2) open to intervention by change agents in the future.