How the packaging of decision explanations affects perceptions of trustworthiness

How the packaging of decision explanations affects perceptions of trustworthiness
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DOI:
10.5465/1556387
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发表时间:
2000-02-01
影响因子:
10.5
通讯作者:
Elofson, G
Elofson, G
中科院分区:
管理学1区
文献类型:
--
作者:
Elsbach, KD;Elofson, G

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我们使用一个实验性的小插曲来检验决策解释的包装的两个方面--它的语言和决策过程的标签--如何影响对决策者基于能力的可信度的看法。当有易于理解的语言或合法的决策过程标签时,这些感知比同时存在难以理解的语言和没有决策过程标签时更高。这些发现表明,与决策解释包装相关的外围线索可能在改善信任感方面发挥重要作用。
We used an experimental vignette to examine how two aspects of a decision explanation's packaging-its language and labeling of the decision process-affected perceptions of a decision maker's competency-based trustworthiness. These perceptions were higher when either easy-to-understand language or a legitimating decision process label was present than when both hard-to-understand language and no decision process label were present. These findings suggest that peripheral cues related to decision explanations' packaging may play an important role in improving perceptions of trustworthiness.