Consumer cosmopolitanism: Review and replication of the CYMYC scale
Consumer cosmopolitanism: Review and replication of the CYMYC scale
复制标题
消费者世界主义：CYMYC量表的回顾与复制
DOI：
10.1016/j.jbusres.2008.01.041
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发表时间：
2009
影响因子：
11.3
通讯作者：
A. Diamantopoulos
中科院分区：
文献类型：
--
作者：
Petra Riefler;A. Diamantopoulos
现有的营销文献主要集中在解释为什么消费者可能更喜欢国内产品，而不购买外国产品，但在解释为什么消费者可能会有意选择外国产品方面却很薄弱。在此背景下，消费者世界主义作为解释外国产品偏好和选择的潜在相关消费者特征，越来越受到关注。然而，消费者世界主义对消费行为的影响的实证证据仍然很少。本文确定了一个适当的测量工具的主要原因，这种缺乏实证研究提供（a）在其他研究领域中使用的世界主义量表的审查，（B）的CYMYC规模，目前唯一的消费者世界主义规模的扩展研究的复制。研究结果强调，需要一个新的规模来衡量消费者世界主义的建设。为了促进这一方向的进一步研究，本文提出了消费者世界主义的概念定义，沿着一个法则网络，以指导规模的发展过程。
Extant marketing literature mainly focuses on explaining why consumers might prefer domestic products and refrain from buying foreign products but, however, is weak in explaining why consumers might intentionally opt for foreign products. Against this background, consumer cosmopolitanism has gained increasing attention as a potentially relevant consumer characteristic for explaining foreign product preference and choice. However, empirical evidence on the impact of consumer cosmopolitanism on consumption behavior remains scarce. This paper identifies the absence of an appropriate measurement instrument as a main reason for this lack of empirical studies by providing (a) a review of cosmopolitanism scales used in other research fields, and (b) a replication with extensions study of the CYMYC scale, the only consumer cosmopolitanism scale currently available. The findings highlight a need for a new scale to measure the consumer cosmopolitanism construct. To stimulate further research in this direction, the paper proposes a conceptual definition of consumer cosmopolitanism along with a nomological network to guide the scale development process.