An empirical investigation of factors influencing the adoption of data mining tools
An empirical investigation of factors influencing the adoption of data mining tools
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DOI：
10.1016/j.ijinfomgt.2011.11.006
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发表时间：
2012-06-01
影响因子：
21
通讯作者：
Chang, Dong-Cheng
中科院分区：
文献类型：
--
作者：
Huang, Tony Cheng-Kui;Liu, Chuang-Chun;Chang, Dong-Cheng
以往的研究探讨了各种信息技术的采用。然而，对影响采用数据挖掘工具（dmt）的因素的实证研究很少，特别是在个人层面上。本研究探讨用户如何感知和采用dmt来扩大商业智能社区的实践知识。本研究首先在技术接受模型3的基础上建立理论模型，然后考察其感知有用性、感知易用性及其解释用户使用dmt意图的能力。该模型的决定因素包括4类：任务导向维度（工作相关性、输出质量、结果可论证性、响应时间和格式）、控制信念（计算机自我效能和外部控制感知）、情感（计算机焦虑）和内在动机（计算机游戏性）。本研究还调查了经验和输出质量对DMT采用和使用的决定因素的调节作用。采用结构方程模型对206名DMT用户进行实证研究。结果表明，该模型解释了58%的方差。这项研究的结果对研究人员和从业人员采用DMT都有有趣的影响。(C) 2011 Elsevier Ltd.版权所有。
Previous studies explored the adoption of various information technologies. However, there is little empirical research on factors influencing the adoption of data mining tools (DMTs), particularly at an individual level. This study investigates how users perceive and adopt DMTs to broaden practical knowledge or the business intelligence community. First, this study develops a theoretical model based on the Technology Acceptance Model 3, and then examines its perceived usefulness, perceived ease of use, and its ability to explain users' intentions to use DMTs. The model's determinants include 4 categories: the task-oriented dimension (job relevance, output quality, result demonstrability, response time, and format), control beliefs (computer self-efficacy and perceptions of external control), emotion (computer anxiety), and intrinsic motivation (computer playfulness). This study also surveys the moderating effect of experience and output quality on the determinants of DMT adoption and use. An empirical study involving 206 DMT users was conducted to evaluate the model using structural equation modeling. Results demonstrate that the proposed model explains 58% of the variance. The findings of this study have interesting implications with respect to DMT adoption, both for researchers and practitioners. (C) 2011 Elsevier Ltd. All rights reserved.