Effects of the 2003 advertising/promotion ban in the United Kingdom on awareness of tobacco marketing: findings from the International Tobacco Control (ITC) Four Country Survey
Effects of the 2003 advertising/promotion ban in the United Kingdom on awareness of tobacco marketing: findings from the International Tobacco Control (ITC) Four Country Survey
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DOI：
10.1136/tc.2005.013110
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发表时间：
2006-06-01
期刊：
影响因子：
5.2
通讯作者：
Cummings, K. M.
中科院分区：
文献类型：
--
作者：
Harris, F.;MacKintosh, A. M.;Cummings, K. M.
背景资料：2003年2月，英国全面禁止烟草促销，禁止通过印刷和广播媒体、广告牌、互联网、直邮、植入式广告、促销、免费礼品、优惠券和赞助进行烟草营销。目标：调查英国全面禁止烟草促销对英国成年吸烟者烟草营销意识的影响，加拿大、美国和澳大利亚。设计：共有6762名成年吸烟者参加了两波随机数字拨号电话调查。第一波进行了英国禁令（2002年10月至12月）和第二波进行后，英国禁令（2003年5月至9月）。关键措施：一系列形式的烟草marketing.Results的认识：烟草促销意识的水平显着下降后，在英国的吸烟者实施广告禁令。在受新法律管制的渠道中，意识的下降幅度更大，英国对烟草促销的意识变化比其他三个未受禁令影响的国家要大得多。至少在短期内，没有证据表明该法律导致法律未涵盖的少数媒体渠道更多地接触烟草促销活动。尽管英国的广告禁令和其他国家的控制措施取得了明显的成功，但这四个国家中仍有9-22%的吸烟者报告说，在第二波时，他们注意到了“经常或非常经常”宣传吸烟的东西。结论：英国禁止烟草广告和促销的政策大大减少了对烟草营销影响的暴露。这些研究结果支持了《烟草控制框架公约》中全面禁止广告和促销的有效性。
Background: In February 2003, a comprehensive ban on tobacco promotion came into effect in the United Kingdom, which prohibited tobacco marketing through print and broadcast media, billboards, the internet, direct mail, product placement, promotions, free gifts, coupons and sponsorships.Objective: To investigate the impact of the UK's comprehensive ban on tobacco promotion on adult smokers' awareness of tobacco marketing in the UK relative to Canada, the United States and Australia.Design: A total of 6762 adult smokers participated in two waves of a random digit dialled telephone survey across the four countries. Wave 1 was conducted before the UK ban ( October - December 2002) and Wave 2 was conducted after the UK ban ( May - September 2003).Key measures: Awareness of a range of forms of tobacco marketing.Results: Levels of tobacco promotion awareness declined significantly among smokers in the UK after implementation of the advertising ban. Declines in awareness were greater in those channels regulated by the new law and change in awareness of tobacco promotions was much greater in the UK than the other three countries not affected by the ban. At least in the short term, there was no evidence that the law resulted in greater exposure to tobacco promotions in the few media channels not covered by the law. Notwithstanding the apparent success of the UK advertising ban and the controls in other countries, 9-22% of smokers in the four countries still reported noticing things that promoted smoking "often or very often'' at Wave 2.Conclusions: The UK policy to ban tobacco advertising and promotion has significantly reduced exposure to pro-tobacco marketing influences. These findings support the effectiveness of comprehensive bans on advertising and promotion, as included in the Framework Convention on Tobacco Control.