Nokia: The Inside Story

Nokia: The Inside Story
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诺基亚:内幕故事

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发表时间:
2002
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通讯作者:
Martti Häikiö
Martti Häikiö
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作者:
Martti Häikiö

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在其悠久的历史中,诺基亚公司在芬兰经济中以及近年来在全球经济中发挥了重要作用。它的业务范围从纸浆到纸张再到能源生产,从橡胶靴到汽车轮胎,从电缆到计算机、电话交换机和移动的电话。该公司发展和扩张得如此之快,以至于即使是那些经历过其发展的人有时也很难看到大局。在诺基亚的故事中,有一个问题比其他任何问题都要突出:该公司在20世纪90年代成为世界上最大的公司之一的反常崛起的原因是什么?它是第一家在全世界都有知名度的芬兰公司,那么一家芬兰公司是如何成为世界级企业的呢?1997年1月,诺基亚董事会决定记录公司的历史和发展的关键点,试图回答这个问题。《诺基亚:内幕故事》就是建立在这一基础上的,旨在解释推动诺基亚增长的选择和决定。根据诺基亚公司(Nokia Corp.)的会议记录、备忘录和信函等关键来源,再加上采访了许多个人参与和他们的个人档案,这个诚实,可靠的帐户提供了独特的洞察诺基亚的历史。
Throughout its long history, Nokia Corporation has played a substantial role in the Finnish economy and during recent years in the global economy. Its operations have expanded from pulp to paper to energy production, from rubber boots to car tyres, and from electric cables to computers, telephone exchanges and mobile phones. The company has evolved and expanded so quickly that even those who have lived through its development have sometimes had difficulty seeing the big picture. One question more than any other stands out in the Nokia story: what explains the company's ernormous rise to become one of the world's biggest companies in the 1990s? It is the first Finnish company with a name commonly known all over the world, so how did a Finnish company become a world-class enterprise? In January 1997, Nokia's Board of Directors decided to document the company's history and pivotal points of development to try and answer that question. "Nokia: the Inside Story "builds on that exercise, and aims to explain the choices and decisions that have steered Nokia's growth. Drawing on key sources including the minutes, memos and correspondence of Nokia Corp., plus interviews with many of the individuals involved and their personal archives, this honest, reliable account provides unique insight into Nokia's histrory.