The Rescue and Resuscitation of Chrysler
The Rescue and Resuscitation of Chrysler
复制标题
克莱斯勒的救援与复苏
DOI：
10.1108/eb039008
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发表时间：
1983
影响因子：
--
通讯作者：
L. Iacocca
中科院分区：
文献类型：
--
作者：
L. Iacocca
1979年我来到克莱斯勒公司时，密歇根州的游乐场上挤满了成千上万辆未售出的、不受欢迎的、生锈的汽车，道奇汽车和皮尤汽车。海外业务正在榨取公司的生命力。最糟糕的是，从装配线上下来的汽车车门松动，油漆脱落，装饰线条弯曲。
When I came to Chrysler in 1979, the Michigan State Fairgrounds were jammed with thousands of unsold, unwanted, rusting Chryslers, Dodges, and Plymouths. Foreign operations were leeching the lifeblood out of the company. And worst of all, cars were coming off the assembly line with loose doors, chipped paint, and crooked moldings.