The effect of retail cigarette pack displays on unplanned purchases: results from immediate postpurchase interviews
The effect of retail cigarette pack displays on unplanned purchases: results from immediate postpurchase interviews
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DOI：
10.1136/tc.2008.027870
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发表时间：
2009-06-01
期刊：
影响因子：
5.2
通讯作者：
Donovan, R. J.
中科院分区：
文献类型：
--
作者：
Carter, O. B. J.;Mills, B. W.;Donovan, R. J.
目的：为了评估的影响点的销售（POS）香烟显示器上计划外purchases.Methods：拦截采访进行了观察购买香烟的零售店，以POS香烟显示器的客户。措施包括购买香烟的意图进入商店之前，自发和提示POS烟草显示器的显着性，敦促购买香烟，看到POS显示器，品牌切换和支持禁止POS香烟Displays.Results的结果：在总数中，206日吸烟者年龄在18-76岁（90名男性，116名女性）进行了采访。22%的参与者进行了计划外的香烟购买。POS显示器对计划外购买的影响几乎是计划内购买的四倍（47%对12%，p
Objective: To assess the influence of point-of-sale (POS) cigarette displays on unplanned purchases.Methods: Intercept interviews were conducted with customers observed purchasing cigarettes from retail outlets featuring POS cigarette displays. Measures included intention to purchase cigarettes prior to entering the store, unprompted and prompted salience of POS tobacco displays, urge to buy cigarettes as a result of seeing the POS display, brand switching and support for a ban on POS cigarette displays.Results: In total, 206 daily smokers aged 18-76 years (90 male, 116 female) were interviewed. Unplanned cigarette purchases were made by 22% of participants. POS displays influenced nearly four times as many unplanned purchases as planned purchases (47% vs 12%, p