Public charity offer as a proximate factor of evolved reputation-building strategy: an experimental analysis of a real-life situation
Public charity offer as a proximate factor of evolved reputation-building strategy: an experimental analysis of a real-life situation
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DOI：
10.1016/j.evolhumbehav.2007.04.002
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发表时间：
2007-07-01
影响因子：
5.1
通讯作者：
Kerekes, Zsuzsanna
中科院分区：
文献类型：
--
作者：
Bereczkei, Tamas;Birkas, Bela;Kerekes, Zsuzsanna
尽管理论上的考虑表明，人类的利他主义很大一部分是出于对声誉的担忧，但很少有实验研究考察了现实生活中个人决策的心理相关性。在这里，我们证明，如果受试者能够在小组成员在场的情况下提供慈善援助，那么他们愿意向有需要的陌生人提供援助，而不是在向其他人隐瞒援助的情况下。作为回报，那些愿意参加特定慈善活动的人在同情心和信任度方面获得的分数明显高于其他人。最后，多元回归分析表明，虽然一些人格和行为特征（合作能力、马基雅维利主义、对规范的敏感性和性别）在亲社会行为的发展中发挥着作用，但在群体内获得声誉的可能性仍然是慈善行为的一个可衡量的决定因素。 (C) 2007 Elsevier Inc. 保留所有权利。
Although theoretical considerations suggest that a considerable portion of human altruism is driven by concerns about reputation, few experimental studies have examined the psychological correlates of individual decisions in real-life situations. Here we demonstrate that more subjects were willing to give assistance to unfamiliar people in need if they could make their charity offers in the presence of their group mates than in a situation where the offers remained concealed from others. In return, those who were willing to participate in a particular charitable activity received significantly higher scores than others on scales measuring sympathy and trustworthiness. Finally, a multiple regression analysis revealed that while several personality and behavior traits (cooperative ability, Machiavellianism, sensitivity to norms, and sex) play a role in the development of prosocial behavior, the possibility of gaining reputation within the group remains a measurable determinant of charitable behavior. (C) 2007 Elsevier Inc. All rights reserved.