Optimal Price/Lead-Time Menus for Queues with Customer Choice: Segmentation, Pooling, and Strategic Delay
Optimal Price/Lead-Time Menus for Queues with Customer Choice: Segmentation, Pooling, and Strategic Delay
复制标题
具有客户选择的队列的最佳价格/交货时间菜单：细分、池化和战略延迟
DOI：
10.1287/mnsc.2015.2236
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发表时间：
2016
期刊：
影响因子：
--
通讯作者：
J. Michael Pavlin
中科院分区：
文献类型：
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作者：
Philipp Afèche;J. Michael Pavlin
一个公司应该如何设计一个价格/提前期菜单和调度政策，以最大限度地提高收入，从异质的时间敏感的客户与私人信息，他们的喜好？我们考虑了一个具有多个客户类型的供应链系统，这些客户类型在即时交付和延迟成本方面的估值不同。我们的模型的显著特点是，客户偏好的排名取决于交货时间：耐心的客户愿意支付更长的交货时间比不耐烦的客户，反之亦然，更快的服务。我们提供了必要和充分的条件，在容量，市场规模和属性的估值延迟成本分布，为三个功能的最佳菜单和分割：定价的延迟成本谱的中间，同时服务两端，池类型与不同的延迟成本到一个单一的类，和战略延迟故意膨胀的前置时间。这篇论文被Assaf Zeevi，随机模型和模拟所接受。
How should a firm design a price/lead-time menu and scheduling policy to maximize revenues from heterogeneous time-sensitive customers with private information about their preferences? We consider a queueing system with multiple customer types that differ in their valuations for instant delivery and their delay costs. The distinctive feature of our model is that the ranking of customer preferences depends on lead times: patient customers are willing to pay more than impatient customers for long lead times, and vice versa for speedier service. We provide necessary and sufficient conditions, in terms of the capacity, the market size, and the properties of the valuation-delay cost distribution, for three features of the optimal menu and segmentation: pricing out the middle of the delay cost spectrum while serving both ends, pooling types with different delay costs into a single class, and strategic delay to deliberately inflate lead times. This paper was accepted by Assaf Zeevi, stochastic models and simulation.